As
the digital media gains more ground in different areas of human
endeavour, religious organisations are catching up with the trend.
Churches, whose websites were hitherto dormant, now see reasons to
regularly get them updated, with a view to building relationships with
their members and active Internet users from different parts of the
world.
Many churches appear to have joined in
the rush to register their presence online in order to gain the
attention of millions of Nigerians who spend unusually long hours on
the Internet. The activities of many churches online now make them
appear trendy and up-to-date in the eyes of members of the public.
A search through alexa.com, a
portal that provides web traffic data, shows that, among the churches in
Nigeria, the website of the Living Faith Church, popularly called
Winners chapel, www.domi.org.ng, is the most ranked.
Information on the portal reveals that
visitors to the website, which is ranked 1,182 in Nigeria, view an
average of 2.9 unique pages each day. Visitors to the website from
Nigeria also account for 51.8 percentage of the total patronage the
portal receives, while Internet users in Tanzania accounts for 22.7 per
cent of total visits to it.
Besides, the church, which streams it
messages live from the portal, has also embraced the use of various
social networking sites as it integrates social media with spiritual
life. Its social accounts, opened in the name of the pastor, also
garners dozens of followers on a daily basis.
Its Facebook and Twitter pages, at the last check, commands a following of 13, 965 and 19,566 respectively.
Daystar Christian Centre’s website, daystarng.org, follows Winners chapel’s website closely from behind with a traffic rank of 1, 471 in the country, according to alexa.com.
Apart from live-streaming its services,
the website has also been turned to a platform where members can pay
their offerings online with provisions for anonymity.
The website of the Redeemed Christian Church of God, rccg.org
which ranks in Nigeria 1,675, is also a force to reckon with among
religious organisations in the country. The church is also actively
engaging digital media savvy individuals via four major social media
channels: Facebook Twitter, Google+ and YouTube, which are integrated on
its website.
The Facebook page has attracted a
following of 58, 471 while over 117,000 people subscribe to the church
tweets, which are majorly inspirational quotes and verses of the Bible.
A tweet from the Twitter handle of the
RCCG, on Wednesday, stated, “Do not be discouraged by unfulfilled dreams
and aspirations. Remember, dreams don’t have expiration dates.’’
The website of another new generation church in the country, Commonwealth of Zion Assembly, cozanigeria.org.ng,
ranks next to that of the RCCG. The church, which also makes use of
YouTube to propagate its preaching, appears to take Twitter even more
seriously.
The church frequently tweets in three of
the major Nigerian languages:Yoruba, Ibgo and Hausa as it moves to
expand its membership strength.
It is also one of the churches
discouraging its members from making physical offerings during services.
A message on its website asks members to cultivate the habit of giving
offerings online via its website.
Meanwhile, orthodox churches such as
Nigeria Baptist Convention, the Anglican Communion, Methodist Church
Nigeria and the Catholic Church also have online presence, aimed at
expanding their various outreaches both locally within and beyond the
country.
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